Turning Point – Lori Maloney Shows us Life is Beautiful

Lori Maloney gives us the backstory of the making of the Turning Point Image of her career.

©Lori Maloney

©Lori Maloney

In the fall of 2010 a fitness model hired me for a studio style session.  My client wanted images taken on the day of her then upcoming competition, when she’d be in ultimate form.  This was my very first shoot with only one woman in front of my lens and, afterward, I realized that everything about the session appealed to me.  I loved that she was as interested in making great images as I was, I loved that I could concentrate on just her, I loved that she was celebrating all of her hard work and dedication and TOGETHER we were preserving it for all time, and I loved the laughter and ease of it all…it was THE shoot that planted the seed of desire in me to specialize in women. After a number of subsequent sessions with women my resolve to specialize was fortified and I announced my company’s change in direction in a blog post on March 21, 2012. 

Interestingly, prior to that 2010 session, I already had the idea of providing portraiture to women facing serious illness; my mother had died years before from complications due to Breast Cancer and I’ve always been sad that we don’t have a beautiful, professional portrait of her.  It was an idea that my lack of confidence kept firmly and safely tucked deep down inside; it was something I longed to do but knew I ‘couldn’t’.  I accepted it as a niggling thought; one that I neither knew how to execute nor felt ‘good enough’ to pursue.  I mean, it was one thing to invite a healthy and vibrant woman into my studio for beauty/glamour/boudoir but, in my head, it was quite another to say, “I know you are going through what is probably the hardest challenge of your life but you should trust me.”  I always knew that I meant well and would do my very best, but who was I to market to such a vulnerable group?  However, after three years of contemplation and soul searching, together with my experience of photographing women and meaningful encouragement from women I admire, it dawned on me that instead of feeling like ‘Why me?’ I should instead be thinking ‘Why not me?’  And, with that, I finally felt ready to launch Bella Forza Portraits, a division of Bella Faccia Photography, on March 21, 2013.

I have grown in knowledge and skill since that day back in late 2010, but I will forever treasure this image as it represents the shoot that helped me realize my path.

Our journeys are varied and what I am fast learning is that we shouldn’t ever squelch a dream we have for fear of failure; indeed we must press on past our comfort zones and act on our most genuine passions.

My two tag lines are Life is beautiful! and Strength.Beauty.Grace. …I wish both for each of us as we pursue our own photographic paths.

About the Author

Photographing the incredible beauty of natural things, filming quirky videos, trying new foods with unpronounceable names, curling up with a good book, sharing ideas on how to live lighter on the Earth...these are a few of my favourite things!


  1. HeatherL
    July 1, 2013

    I have watched Lori’s story unfold through her blog and Facebook posts. I have met Lori in person through a photography course and to see her take flight on this special journey touches me deeply. She has followed a dream with courage and grace which has been so inspirational to those of us who have watched her from the sidelines. I admire her skills as a photographer as well as her deep passion and caring for the vulnerability of others who enter her life. The simplicity, truthfulness and eloquence of her writing affects her readership far beyond what she will ever know. Lori has a genuine spirit of love and passion which she offers so to freely to others she meets along her path. I am fortunate to have met her along the way.

  2. Lori Maloney
    July 2, 2013

    Wow, HeatherL, I am sitting here in jaw-dropped-awe of your kind words…thank you so much! I too feel fortunate to have met you; that workshop was a game changer for me – the people, the learning, the camaraderie! I have appreciated your support over the years and am really touched that you would take the time to write such a generous note on Turning Point! xo

  3. AmandaW
    July 2, 2013

    Lori – what an inspiration you are! I’ve never quite seen two tag lines that embody a person as completely as yours.

  4. Lori
    July 3, 2013

    Yay, Amanda…best compliment ever! 🙂


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