If you’ve been in photography long enough you’ll get a request from someone to use your pictures in exchange for ‘exposure’. What that means is they want the benefits of your fine photos but don’t want to pay you. Having the privilege of them publishing your photo is reward enough… or so they say. The funny thing is whenever we get these requests they are usually from large multi-national corporations with deep pockets… and a big advertising budget… and yet they won’t pay for quality images. The promise of them exposing your work to a wide audience is often hard to resist but we have found from experience that such exposure always falls flat.
On the other hand, when it comes to small community groups with no budget for photography they will often bend over backwards to try and pay you and give exposure that is respectful and meaningful. These groups need great visuals and they know the value of the image. Samantha and I love working with local groups who have causes we believe in because they offer the best kind of exposure. We get to meet real people, develop friendships and feel like we make a difference in the community. And of course we are happy to provide our services for free because we feel great helping them do good work. And feeling great charges up our creative juices and we get excited about photography all over again! Now that is the best kind of exposure!
What do you do in for ‘exposure’ and how has it worked out for you? We love to hear about it!